Clinton’s ads have used Trump’s words against him to attack both his temperament and his opinions. Portraying Trump as mentally unhinged and needlessly offensive may play well in 30 second digital ads but such a strategy is vulnerable. If Trump manages to contain his retaliatory impulses during the first presidential debate and appear semi-presidential, Clinton’s ads will lose steam. Trump is crazy, yes, but he’s also dangerous — Clinton must remind the American people of the latter. Why am I convinced of the danger Trump represents?

Source: Daily Sun September 05, 2016 21:22 UTC